TIM WINGROVE - Senior Partner

Tim Wingrove began his career with Canadian Facts Co. Limited (now TNS/Canadian Facts). In his almost eight years with Canadian Facts, he advanced through a variety of positions to become Vice President and a member of the Board of Directors. He was then one of the founding shareholders of The Creative Research Group Limited. He served this firm for five years as Executive Vice President and a member of the Board of Directors before joining with Chris Commins to form the predecessor company to Commins Wingrove.
He holds an H.B.A. and an M.B.A. degree from the Ivey School, University of Western Ontario. Tim is a former Director of the MRIA and Chair of its Client-Side Researcher Council. He is also a former Chair of the Qualitative Research Division and served on the Executive of The Canadian Survey Research Council. He has been elected as a Fellow of the MRIA for distinguished service to the industry.
Although he has experience in all areas of survey research, Tim has special expertise in FMCG categories, particularly in the area of new product planning. He is the developer of the WILLWIN® Test System for new product concept evaluation.