Our philosophy

We operate to deliver the 3 i’s :


  • Identifying needs and gaps
  • Identifying the best sources of information
  • Managing the acquisition of information


  • Turning information into useable and actionable guidance
  • Applying a broad context of experience and understanding
  • Acting as a repository of developed intelligence


  • Seeing what others don’t
  • Discovering the links, the connections that lead to new opportunities
  • Uncovering the hypotheses and truths that lead to business-building strategies